Tuesday, April 30, 2013

MediaMark Spotlight Hires Charles L. Carfagno, Jr. as New Executive Vice President and Chief Operating Officer


Philadelphia, Pennsylvania – April 24, 2013 – MediaMark Spotlight, a leading team of marketing professionals, today announced the addition of Charles L. Carfagno, Jr., as the company’s new Executive Vice President & Chief Operating Officer.

“Charles is an innovative business executive bringing MediaMark Spotlight over 28 years’ experience and a rare integration of skills from his multidisciplinary background,” said Gina Ferraro, Founder and Chief Executive Officer of MediaMark Spotlight.  “Charles’ achievements in business and clinical psychology offer a unique perspective including expertise in strategy, marketing, business development, organizational development, management, business writing, corporate learning, training and executive coaching.”

In his role as MediaMark Spotlight’s Executive Vice President & Chief Operating Officer, Carfagno is the company’s architect and chief strategist reporting directly to the CEO, while responsible for overseeing all internal and external company functions and major initiatives.  Carfagno’s early emphasis is on marketing, business development, client and internal project management, along with expansion of innovative high-quality client services.

Carfagno’s career began at Johnson & Johnson, and continued with Lenox (China) Inc., with ensuing success as the Brand Manager in more entrepreneurial environments. Having consistently made critical strategic, marketing and business development contributions amid innovative offerings with growth-phase companies; Carfagno has excelled as a key leader in the establishment of three startup ventures. Carfagno has integrated ample expertise from his experience as a business consultant to companies of all sizes regarding the many challenges businesses face today. Carfagno earned a B.S. in Marketing from Saint Joseph’s University and an M.S. in Counseling Psychology from Chestnut Hill College, both in Philadelphia, PA.

Ferraro added, “In addition to his quality character and strong dynamic leadership, Charles is a skilled innovator whose key contribution to MediaMark Spotlight will be driving strategy, while developing and executing breakthrough initiatives internally and for our client companies. Charles is a proven person of impact. He is a mover – a true champion of innovation, culture-building and change management. Charles will be vital to MediaMark Spotlight’s continued growth.”

About Media Mark Spotlight:
MediaMark Spotlight captures a company’s brand so they can capture an audience. The firm offers a wide variety of marketing services, from digital and web-based to traditional and face-to-face. MediaMark Spotlight’s diverse team is a mix of seasoned professionals and hungry young talent. Each project is assigned a specific team of experts to best meet our client’s needs. The firm specializes in promotional items, branding, logo conception and graphic design, website development, search engine optimization, Internet marketing, business development, video production, social media and ecommerce.  MediaMark Spotlight is also a leader in digital marketing, online stores, and content development for Web and print. The company’s clients have included:  Amtrak; Comcast; The Castle Group, Pellenova Cosmetics, FearNet, American Technical Consultants, McGraw Hill, Body-Borneman Insurance, and Comcast Spotlight. Additional information is available at http://www.mediamarkspotlight.com.