Monday, March 4, 2013

The Expresso Bike from Interactive Fitness Announces Winners of College Interactive Cycling Challenge at NIRSA in Las Vegas

Experience the Expresso Bike from Interactive Fitness at Booth #640 
through March 7th in Las Vegas

Las Vegas, Nevada – March 4, 2013 – In February, Interactive Fitness sponsored the first-ever College Interactive Cycling Challenge, with virtual competition nationwide on the Expresso Bike.  Thousands of riders from over 70 colleges and universities rode on Expresso Bikes and competed in the College Interactive Cycling Challenge. 

The two first-place winners, along with the eight All-American runners-up, will receive their awards on Wednesday, March 6 at 12 Noon at the Interactive Fitness booth, #640, at the National Intramural-Recreational Sports Association (NIRSA) Annual Conference & Recreational Sports Exposition in Las Vegas.

The winner of the College Interactive Cycling Challenge Division I National Championship was the University of Iowa, with 13,485 points (total miles plus bonus points).

The winner of the College Interactive Cycling Challenge Division II National Championship was Colorado Mountain College – Spring Valley, with 4,636 points (total miles per bike plus bonus points).

Both winning schools will be awarded with a brand-new Expresso Bike – a $7,000 value.

Four runner-up schools from each division have been named All-American Schools in the College Interactive Cycling Challenge, and will be presented certificates at the ceremony on Wednesday in Las Vegas.

In Division I, the College Interactive Cycling Challenge All-American Schools are:
·         Northeastern University;
·         SUNY-Binghamton;
·         Ithaca College;
·         Lorrain Community College (Elyria, Ohio).

In Division II, the College Interactive Cycling Challenge All-American Schools are:
·         Bucknell University;
·         The College of William & Mary;
·         University of Iowa;
·         Iowa State University.

During the month of February, in the heat of the competition in the College Interactive Cycling Challenge, there were 1,275 riders on the Expresso Bike from Interactive Fitness.  Those riders rode over 164,367 miles, burned over 5,780,154 calories, and shared 3,122 rides over Twitter and Facebook.  The average rider rode approximately 128 miles, burned approximately 4,533 calories, and shared approximately two rides over Twitter and Facebook.

The top individual rider was Doug Herndon at Lorain Community College, who logged 711 miles in the month of February on the Expresso Bike from Interactive Fitness.

The Expresso Bike from Interactive Fitness will be on display in Booth #640 at the National Intramural-Recreational Sports Association (NIRSA) Annual Conference & Recreational Sports Exposition from Monday, March 4th through Thursday, March 7th in Las Vegas.

Rapidly gaining fans at dozens of colleges across the nation, the Expresso Bike from Interactive Fitness is an exciting new way to engage students and members. Well beyond a stationary bike, the Expresso Bike from Interactive Fitness is the one product that does it all.  It enables riders to experience full virtual reality, as they ride through over 40 different “worlds,” ranging from a one-mile speed course to a 20-mile mountain climb.

And it keeps the riders “social” -- every Expresso Bike is connected via the Internet, enabling riders to share their rides, and compete “virtually” with riders in other locations around the country, instantly.  The Expresso Bike features state-of-the-art electronics and features designed to stimulate the mind as well as the body, and enable riders in one location to virtually race against another rider or group of riders in another location.  These “Virtual Races” are stored and remembered, tracking progress automatically as the rider becomes stronger and healthier. 

Every Expresso Bike features state-of-the-art electronics and features designed to stimulate the mind as well as the body, and enable riders in one location to virtually race against another rider or group of riders in another location.  These “Virtual Races” are stored and remembered for you, tracking your progress automatically as the rider becomes stronger, and healthier. 

Is motivation a problem?  Expresso Bike can “push” you, enabling you to ride against your past rides, or challenge those of your friends. 

For additional information on the Expresso Bike from Interactive Fitness, visit http://ifholdings.com/College?r=jim.

---##---

Media Contact: Jim DeLorenzo, Jim DeLorenzo Public Relations, 215-266-5943, jim@jhdenterprises.com