Save 25 Percent in Christmas & Holiday Sale of the Real, Inside Story of ESPN, “Sports Junkies Rejoice! The Birth of ESPN” by ESPN Founder Bill Rasmussen

Philadelphia, PA – December 12, 2012 – A special 25 percent discount sale for Christmas and the holiday season is available now on the real, inside story of ESPN by the man who started it all.  “Sports Junkies Rejoice! The Birth of ESPN” by ESPN Founder Bill Rasmussen is a great gift for sports fans of all ages.  Through December 31^st, a special 25 percent discount on the best-selling book is available at ESPNFounder.com. Use the discount code Y47VYNW7 in the shopping cart.

Rasmussen tells the full, inside story of the birth of ESPN in the book, which is available in paperback and also available on Kindle and most electronic readers.

“Sports Junkies Rejoice!  The Birth of ESPN”  gives sports fans the real, insider’s account from the man who changed the landscape of television and sports forever. 

Imagine a world without ESPN, without 24-hour television channels, and a world of only three television networks.  That was the way of the world before Rasmussen’s revolutionary brainstorm.  It is safe to say that Rasmussen changed the face of sports, and the face of television.  His brainstorm for a 24-hour cable sports television station, born out of adversity, has become the Worldwide Leader in Sports, ESPN.  Rasmussen is the man who had the dream, the founder of ESPN.

“Only Bill Rasmussen can take you back, back, back, back to the beginning of the greatest success story in the history of sports television,” said longtime ESPN anchor Chris Berman.  “His ideas, his enthusiasm, his fierce determination and belief in success changed the way we all watch television and televised sports today.”

Some of the secrets revealed in Rasmussen’s book include the circumstances under which he had the inspiration for ESPN, how he financed the first few months of the company, how many times people told him “no” along the way, and, perhaps the biggest mystery, why ESPN is based in Bristol, Connecticut.

“Sports Junkies Rejoice!  The Birth of ESPN” is Rasmussen’s personal account of the launch of the Worldwide Leader in Sports.  On September 7, 1979, ESPN went on the air for the first time.  Entrepreneurial daring, irrepressible enthusiasm and a dash of good luck gave the world the first 24-hour television network.  Once unleashed upon sports fans, ESPN’s impact forever changed the way we watch television. 

Named “The Father of Cable Sports” by USA Today, Rasmussen was named to The Sports 100, honoring the 100 most important people in American Sports History.  His place in sports history was further recognized by Sports Illustrated in 1994, when he was honored as one of the “Forty for the Ages,” one of 40 individuals who has significantly altered and elevated the world of sport.  On March 30, 2011 Rasmussen was honored as one of the 2011 class of The Champions: Pioneers & Innovators in Sports Business, an award from the Sports Business Journal and the Sports Business Daily recognizing the architects and builders of sports, during a special ceremony at the IMG World Congress of Sports in Miami. 

For more information, visit ESPNFounder.com, You can also “like” ESPN Founder Bill Rasmussen on Facebook and follow him on Twitter.