Leading Futurist Patrick Tucker and Panel of Area Executives “DESIGNING THE FUTURE” at the Union League of Philadelphia Thursday, November 7th

Philadelphia, Pennsylvania – October 15, 2013 – No one knows exactly what the future holds, but some people have a better idea than others.  Patrick Tucker, deputy editor of The Futurist magazine and director of communications for the World Future Society, will deliver the keynote address at “DESIGNING THE FUTURE,” hosted by Veros Advisors, on Thursday, November 7th at the Union League of Philadelphia.

Tucker’s keynote presentation will be followed by a panel discussion featuring Tucker, joined by Stephen Tang, CEO, University City Science Center; Tom Doll, President and COO, Subaru of America; and Youngmoo Kim, Director, The exCITe Center, Drexel University. The panel will be moderated by Frank Pulcini, Founder and CEO, Veros Advisors, a strategy-driven research and innovation consultancy.

“DESIGNING THE FUTURE” will be presented in the Lincoln Memorial Room at the Union League, from 7:30 a.m. to 10:30 a.m.  A hot buffet breakfast will be served.  Tickets are $45 in advance, and registration for the event is available online at http://designing-the-future-r1.eventbrite.com/

In his upcoming book, The Naked Future: What Happens in a World That Anticipates Your Every Move? Tucker explores the impact and implications of predictive analytics.  

"We have the technology today to reliably predict what model, color and accessories you will select even before you walk into an auto showroom, and even if you've never purchased a car before,” said Tucker. “Multiply that by millions of predictive algorithms and you can begin to imagine the world we are entering and what it means for virtually every aspect of our lives, and the people who want to sell us goods and services and allocate resources on a local, regional, national and global basis.”

According to Pulcini, the “DESIGNING THE FUTURE” seminar will illustrate that innovation by design is not a skill used only by professional futurists.

"Innovation by design is much like any other business function.  It requires a clear strategy, committed resources and the right tools. There is one other critical element: an inquisitive mind willing to reach beyond the obvious,” Pulcini said. “Attendees will learn how to improve their skill at designing their futures, what new analytical tools they can use, how to be more innovative, and the difference design-thinking can make in their organizations.

"This isn't about theory -- it's about practical, proven initiatives, straight from the stories of organizations that have embraced innovation by design for competitive advantage,” said Pulcini.  “The work we do for our clients often takes into account the insight tools Patrick writes and speaks about."

About Veros Advisors:

Veros Advisors is a strategy and innovation firm that helps individuals and enterprises take a person-centric approach to innovation and growth.  The company collaborates with a wide variety of clients on innovation and strategy initiatives, including brand, communication, business design, insights and discovery, and product and service innovation.  Additional information is available at http://www.verosadvisors.com.