Nationwide tryouts to be held leading
to AND1’s signature event scheduled for August 29-September 1 at Liacouras Center on
the campus of Temple University
May 22, 2013 – The AND1 apparel and sneaker brand, in
conjunction with IMG, today announced the creation of the AND1 Summer Remix
Basketball Tournament. The new event
will be a 12 team, $100,000, winner-take-all tournament held in Philadelphia,
Pennsylvania at the Liacouras Center on the campus of Temple University over
Labor Day Weekend (August 29 – September 1). IMG will work closely with AND1 on all the
administrative elements of the event, the overall management of marketing and
promotion and oversee the event logistics.
The event coincides with the fact AND1 was founded 20 years
ago in Philadelphia by two business school students.
“This tournament is a great step to advance our position as
the preeminent street basketball brand worldwide,” said AND1 marketing director
Maurice Levy. “This event will celebrate our roots in Philadelphia, featuring
high level basketball and incorporating music to give our fans what they’ve
been missing these past few years.”
“IMG jumped at the opportunity to work with AND1 to create a
new event that would resonate in the streets of Philadelphia,” said Jordan
Harris, event producer for IMG. “The
AND1 Summer Remix basketball tournament will be the basketball event of the
summer of 2013.”
Teams will be comprised of some of the best players from
across the country including professionals, as well as streetball legends. AND1 Live will also host the first of
several nation-wide Open Run tryouts that begin in New York City at the Dunlevy
Milbank Center on June 8, 2013 from 12pm-4pm, giving anyone the chance to
participate in the event. More open
tryouts will be held in select locations across the United States. The best eight players from all of the
tryouts will form a free agent team and be allowed entry into the tournament.
Additional details, from the announcement of team captains
to the naming of celebrity coaches for each participating team, along with
musical talent for the event will be made in the coming weeks.
ABOUT AND1
Launched in 1993 in Philadelphia, and now re-organized and headquartered in New York, AND1 has been a shoe and apparel brand that has celebrated and championed grassroots basketball culture. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. AND1 has worked with a number of professional players in its storied history, and currently sponsors Indiana Pacers guard Lance Stephenson. For more details on the brand vision and programs visit http://www.and1.com and follow AND1 on Twitter: @And1basketball and Facebook: http://www.facebook.com/and1basketball
Launched in 1993 in Philadelphia, and now re-organized and headquartered in New York, AND1 has been a shoe and apparel brand that has celebrated and championed grassroots basketball culture. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. AND1 has worked with a number of professional players in its storied history, and currently sponsors Indiana Pacers guard Lance Stephenson. For more details on the brand vision and programs visit http://www.and1.com and follow AND1 on Twitter: @And1basketball and Facebook: http://www.facebook.com/and1basketball
ABOUT IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil, Turkey and India; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow us on Twitter: http://twitter.com/#!/IMG_Worldwide and Facebook: http://www.facebook.com/IMGWorldwide.
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil, Turkey and India; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow us on Twitter: http://twitter.com/#!/IMG_Worldwide and Facebook: http://www.facebook.com/IMGWorldwide.