MediaMark Spotlight Hires Charles L. Carfagno, Jr. as New Executive Vice President and Chief Operating Officer
Philadelphia,
Pennsylvania – April 24, 2013 – MediaMark
Spotlight, a leading team of marketing professionals, today announced the addition
of Charles L. Carfagno, Jr., as the company’s new Executive Vice President
& Chief Operating Officer.
“Charles
is an innovative business executive bringing MediaMark
Spotlight over 28 years’ experience and a rare integration of skills from
his multidisciplinary background,” said Gina Ferraro, Founder and Chief
Executive Officer of MediaMark Spotlight.
“Charles’ achievements in business and
clinical psychology offer a unique perspective including expertise in strategy,
marketing, business development, organizational development, management,
business writing, corporate learning, training and executive coaching.”
In his role as MediaMark Spotlight’s Executive Vice President & Chief Operating Officer, Carfagno is the company’s architect and chief strategist reporting directly to the CEO, while responsible for overseeing all internal and external company functions and major initiatives. Carfagno’s early emphasis is on marketing, business development, client and internal project management, along with expansion of innovative high-quality client services.
In his role as MediaMark Spotlight’s Executive Vice President & Chief Operating Officer, Carfagno is the company’s architect and chief strategist reporting directly to the CEO, while responsible for overseeing all internal and external company functions and major initiatives. Carfagno’s early emphasis is on marketing, business development, client and internal project management, along with expansion of innovative high-quality client services.
Carfagno’s
career began at Johnson & Johnson, and continued with Lenox (China) Inc.,
with ensuing success as the Brand Manager in more entrepreneurial environments.
Having consistently made critical strategic, marketing and business development
contributions amid innovative offerings with
growth-phase companies; Carfagno has excelled
as a key leader in the establishment of three startup ventures. Carfagno
has integrated ample expertise from his experience as a business consultant to
companies of all sizes regarding the many challenges businesses face today.
Carfagno earned a B.S. in Marketing from Saint Joseph’s University and an M.S.
in Counseling Psychology from Chestnut Hill College, both in Philadelphia, PA.
Ferraro added, “In addition to his quality character and strong
dynamic leadership, Charles is a skilled innovator whose key contribution to MediaMark Spotlight will be driving
strategy, while developing
and executing breakthrough initiatives internally and for our client companies.
Charles is a proven person of impact. He is a mover – a true champion of
innovation, culture-building and change management. Charles will be vital to MediaMark Spotlight’s continued
growth.”
About Media Mark
Spotlight:
MediaMark Spotlight captures a company’s
brand so they can capture an audience. The firm offers a wide variety of
marketing services, from digital and web-based to traditional and face-to-face.
MediaMark Spotlight’s diverse team
is a mix of seasoned professionals and hungry young talent. Each project is
assigned a specific team of experts to best meet our client’s needs. The firm
specializes in promotional items, branding, logo conception and graphic design,
website development, search engine optimization, Internet marketing, business
development, video production, social media and ecommerce. MediaMark
Spotlight is also a leader in digital marketing, online stores, and content
development for Web and print. The company’s clients have included:
Amtrak; Comcast; The Castle Group, Pellenova Cosmetics, FearNet,
American Technical Consultants, McGraw Hill, Body-Borneman Insurance, and Comcast Spotlight. Additional
information is available at http://www.mediamarkspotlight.com.