MediaMark Spotlight's Business Development Expertise Helps American Technical Consultants Boost Revenues by Over 28 Percent in One Year
Philadelphia, PA - February 11,
2013- MediaMark
Spotlight, a leading team of marketing professionals, has been
retained by American
Technical Consultants [ATC] for new business development.
ATC
provides validation services for the biotechnology, pharmaceutical, medical
device and OTC manufacturers sectors.
ATC's revenue increased by
28.5 percent in one year, due to the ongoing
business development of MediaMark
Spotlight, and the expertise of its principal and Chief
Executive Officer Gina Ferraro, culled from 30 years'
experience running her own Marketing and Business Development
company.
"I
believed strategic marketing was necessary to grow ATC, and knew Gina
from our work together with a local non-profit," said Cynthia Kura,
President of American
Technical Consultants. "ATC provides
compliance support for life sciences companies - one of a few organizations
that provides customized support for clients' needs. This unique approach
requires specialized business development. The team at MediaMark has personal
contacts and industry relationships
ATC needs to build our pipeline, making MediaMark the optimal
choice for support."
MediaMark Spotlight works
closely with ATC
in determining the company's business development goals, plans and immediate
objectives.
"Clients are looking for
return on investment (ROI) and outstanding customer service," Kura
said. "Marketing and business development are critical components of
that effort. MediaMark
Spotlight's relationships and succinct plan have reduced ATC's resources and
timeline previously required to close deals. As a result of MediaMark Spotlight's
efforts, ATC's
pipeline has experienced 28.5 percent growth - in spite of the economy."
MediaMark Spotlight's work
with American Technical
Consultants includes developing new customer acquisition
channels and introductions to key industry leaders and groups. Ferraro and the MediaMark Spotlight
team have also selected conferences and trade shows for ATC while developing
new talent acquisition.
"MediaMark understood ATC's business
challenges, while quickly determining effective action," Kura said.
"Marketing assistance includes avoiding a presence on Facebook while
creating special professional content pages on LinkedIn; both of which assisted
ATC's growth through increased and appropriate internet targeting. MediaMark Spotlight's
greatest contribution is customizing a situational response with both
organizations sharing information and ideas. The result -- sustainable
growth."
ATC's new
LinkedIn page will launch shortly; featuring content created by MediaMark Spotlight
aimed at serving the biotechnology, pharmaceutical, medical devices and
over-the-counter health industries.
About ATC:
Established in 1993 as a
regulatory support and technical training organization, ATC is women-owned and
operated. ATC
provides services to the pharmaceutical, biotechnological, medical device, OTC,
and specialty chemical industries. The company's operations have expanded
globally to provide regulatory compliance support solutions addressing all
aspects of validation and compliance. Additional information is available
at http://www.atccorp.net.
About Media Mark
Spotlight:
MediaMark Spotlight captures a company's brand so they can capture
an audience. MediaMark
Spotlight offers a wide variety of marketing services, from
digital and web-based to traditional and face-to-face. MediaMark Spotlight's diverse
team is a mix of seasoned professionals and hungry young talent. Each project
is assigned a specific team of experts. The firm specializes in promotional
items, branding, logo conception and graphic design, website development,
search engine optimization, Internet marketing, business development, video
production, social media and e-commerce. MediaMark Spotlight is also a leader in
digital marketing, online stores, and content development for Web and print.
The company's clients have included: Amtrak;
Comcast; The Castle Group, Pellenova Cosmetics, Fearnet, American Technical
Consultants, McGraw Hill, Body-Borneman Insurance, and The Wedge Medical Center.
For additional information, visit the company's website at http://www.mediamarkspotlight.com.