Existing Boomer web sites that become affiliates of 50PlusConnection meet three basic criteria: consistently high traffic, quality of content and graphic design and management of the web site as a business. "Most of the existing Boomer web sites are hobbies or blogs that attract little traffic or attention," said Fitzgerald, founder of www.Boomer-Living.com. "Our goal is to help the top sites strengthen their ties with their viewers by creating a B2B and B2C marketing, merchandising and syndication platform to meet the needs of 50+ consumers in a variety of innovative product and service categories."
The first service offered by 50PlusConnection is RX-Savings-Solutions.com, an innovative cost-saving prescription service that can reduce subscribers' out-of-pocket expenses by hundreds of dollars each month.
RX Savings pharmacists expertly review a subscriber's medication profile and, in conjunction with the subscriber's physician, provide cost-saving options and suggest therapeutic alternatives with corresponding pricing information. The result is better medication management and significant cost savings. The service is especially valuable to Medicare Part D patients, employees covered by employer sponsored prescription plans that require high out-of-pocket deductibles and co-pays, and people who have no prescription plan. RX Savings is not a prescription discount card. It is a unique service that is already saving subscribers thousands of dollars.
Drawing from their experience in the 50+ market, the founders will use 50PlusConnection's resources to:
- Develop keener insight through research and analytics into the attitudes, preferences and behaviors of the nation's 50+ consumers.
- Spot trends that portend revenue generating opportunities for 50PlusConnection, its affiliates and clients.
- Develop customized marketing and merchandizing plans for affiliates
and clients based on experience and research.
Anthony, who was a 1999 cofounder of iGrandparents.com and now serves as executive vice president of GRAND Media, publisher of GRAND Magazine, said that income will come from advertising and sponsorships, retainers, fee-for-service or project consulting services including market research, market testing and surveys and revenue sharing from products and services for which 50PlusConnection is an authorized reseller. Anthony is also founder of The Entrepreneurs Network, a networking venue for early stage ventures, which gives him a vantage point to spot innovative products and services that appeal to 50+ consumers.
Two other founders of 50PlusConnection are David Power, founder of Power Lists & Data, Inc, a leading direct response list brokerage and consulting firm, and Mark A. Anthony, founder of Vaticor, Inc.; president of Artography Direct / One Minute Masterpiece.com, and Principal, Field Master Solutions/myService Force.
In addition to RX Savings Solutions, the new venture is representing TuitionReawards.com, a Philadelphia-based college tuition rewards program grandparents and parents can use to cover the cost of college education; FullLifeProducts.com, a New Jersey company that has revolutionalized the design of a cane, walker and other devices for people with ambulatory problems, and HealthNation, a telemedicine product that will be available in January, 2011.
With their combined resources and networks, including a partnership with a 50+ call center in Phoenix and International Direct Response, Inc., Berwyn, PA, the founders of 50PlusConnection have access to over 50 million 50+ consumers throughout the country.
50PlusConnection LLC is headquartered at 50PlusConnection, 1758 Allentown Road #172, Lansdale, Pa 19446. Phone is 215.361.0779.