Strickland Sports Consulting Selected to Coordinate Marketing & Sponsorship Rights RFP for Metro Atlantic Athletic Conference
Philadelphia, PA -- June 15, 2009 -- Strickland Sports Consulting has been selected to coordinate the RFP process for the marketing and sponsorship rights for the Metro Atlantic Athletic Conference (MAAC). Some of the leading marketing rights companies in the country are expected to submit proposals to acquire the rights to the MAAC property.
“As a mid-major Division I conference with a strong metro New York presence, the MAAC has some very intriguing assets,” said President & CEO Bill Strickland. “It has an outstanding television package through its ESPN and MSG Network relationships, a successful postseason basketball tournament, and is able to provide the kind of campus access a sponsor does not normally see from a conference sponsorship. The MAAC is a property with a unique value proposition.”
The MAAC currently handles its sponsorship program in-house. MAAC Commissioner Richard J. Ensor retained the services of Strickland Sports Consulting in December to evaluate the MAAC marketing and sponsorship, including television/media, and the MAAC’s regular season and postseason basketball assets. Following that evaluation, the determination was made to send out a Request for Proposals
“Strickland Sports Consulting assisted the MAAC serving as a consultant to the Council of Presidents as an outside reviewer of the league's marketing operations,” said Ensor. “They provided a detailed analysis of the league’s sponsorship program, sales efforts, collateral materials and personnel. Bill offered suggested options on improving operations that were well received by the staff and membership. Subsequently we retained his services to develop the RFP for marketing services and will utilize his expertise in the selection process.”
Ensor expects the MAAC to make a decision on representation later this month.
ABOUT THE MAAC:
With 10 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the Metro Atlantic Athletic Conference is entering its 29th year of competition during the 2009-2010 academic year. Today, Conference members include: Canisius College, Fairfield University, Iona College, Loyola College (Md.), Manhattan College, Marist College, Niagara University, Rider University, Saint Peter’s College, and Siena College. The MAAC supports 24 sports and championships.
ABOUT STRICKLAND SPORTS CONSULTING:
Strickland Sports Consulting offers hands-on services for organizations looking to outsource, and evaluation and training for in-house operations in the areas of television and media rights, sponsorship and media sales, media licensing, media relations/communication/marketing, and general athletic administration. President & CEO Bill Strickland has over 25 years of experience in the sports industry, having worked at Syracuse University, the University of Massachusetts, Collegiate Images, and CBS College Sports Network.
Media Contact:
Jim DeLorenzo, Public Relations
Phone: 215-564-1122
E-mail: jim@jhdenterprises.com
“As a mid-major Division I conference with a strong metro New York presence, the MAAC has some very intriguing assets,” said President & CEO Bill Strickland. “It has an outstanding television package through its ESPN and MSG Network relationships, a successful postseason basketball tournament, and is able to provide the kind of campus access a sponsor does not normally see from a conference sponsorship. The MAAC is a property with a unique value proposition.”
The MAAC currently handles its sponsorship program in-house. MAAC Commissioner Richard J. Ensor retained the services of Strickland Sports Consulting in December to evaluate the MAAC marketing and sponsorship, including television/media, and the MAAC’s regular season and postseason basketball assets. Following that evaluation, the determination was made to send out a Request for Proposals
“Strickland Sports Consulting assisted the MAAC serving as a consultant to the Council of Presidents as an outside reviewer of the league's marketing operations,” said Ensor. “They provided a detailed analysis of the league’s sponsorship program, sales efforts, collateral materials and personnel. Bill offered suggested options on improving operations that were well received by the staff and membership. Subsequently we retained his services to develop the RFP for marketing services and will utilize his expertise in the selection process.”
Ensor expects the MAAC to make a decision on representation later this month.
ABOUT THE MAAC:
With 10 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the Metro Atlantic Athletic Conference is entering its 29th year of competition during the 2009-2010 academic year. Today, Conference members include: Canisius College, Fairfield University, Iona College, Loyola College (Md.), Manhattan College, Marist College, Niagara University, Rider University, Saint Peter’s College, and Siena College. The MAAC supports 24 sports and championships.
ABOUT STRICKLAND SPORTS CONSULTING:
Strickland Sports Consulting offers hands-on services for organizations looking to outsource, and evaluation and training for in-house operations in the areas of television and media rights, sponsorship and media sales, media licensing, media relations/communication/marketing, and general athletic administration. President & CEO Bill Strickland has over 25 years of experience in the sports industry, having worked at Syracuse University, the University of Massachusetts, Collegiate Images, and CBS College Sports Network.
Media Contact:
Jim DeLorenzo, Public Relations
Phone: 215-564-1122
E-mail: jim@jhdenterprises.com