Marketing Secrets That Pros Use to Build Sales in Less Than 30 Days Will Be Revealed Oct. 23 at Philadelphia's Reality Marketing Summit
Philadelphia, PA – It’s the one pain that all business owners share – the pain of not being able to grow their business fast enough. The essential aspect of business growth is building sales, but few know how to get more sales.
Over 100 Philadelphia-area business owners and entrepreneurs will have access to marketing secrets that the pros use to generate sales in less than 30 days, on Tuesday, October 23rd at the Reality Marketing Summit 07.
It’s a crash course in Reality Marketing, helping business owners understand the cost-effective things they can do immediately to drive sales. Hosted by Square 2 Marketing, the one-day event will take place within Philadelphia’s first skyscraper, an architectural icon of the International Style, the swanky Loews Philadelphia Hotel, from 8 a.m. to 3:15 p.m.
Tickets for the Reality Marketing Summit are $249 per person. Registration, as well as additional information about tickets, sponsorship opportunities, and speakers is available online at http://www.realitymarketingsummit.com/.
Sponsors of the inaugural Reality Marketing Summit include: Square 2 Marketing (host); Wachovia (NYSE: WB); Unreal Marketing Solutions, Inc.; Sandler Sales Institute; FSMI; and Goldenberg Rosenthal, LLP.
According to Mike Lieberman, the Master of Ceremonies of the Reality Marketing Summit 07 and the founder and President of Square 2 Marketing, “It’s not hard to kick up your sales efforts, but it does take work and creativity.
“There are several secrets to increasing sales, and ending your business pain,” Lieberman said. “While I won’t reveal all the secrets outside of the Reality Marketing Summit, I can share four ‘tips’ that can help you take a good hard look at your current marketing activities. At the Reality Marketing Summit, we’ll have a number of the Philadelphia area’s most successful entrepreneurs and business owners pulling back the curtain on even more secrets.”
“The first tip is that before you execute any marketing tactics, make sure your business is special,” Lieberman continued. “Before you spend one dollar on marketing if your business isn’t doing anything different, then consider saving your money. It’s worth your time to think about your business and define what makes it special. Why would anyone want to do business with you?
“Secondly, evaluate your website. Every website needs a couple of critical components to transform it from a pretty piece of brochure-ware into a sales generating machine,” added Lieberman.
“The third secret is to start an email campaign and scour the contact lists from everyone in your company for email addresses. Become obsessed with collecting email addresses during the course of business,” Lieberman said. “And finally, start a lead referral program and help your clients pass your information along to their friends, family, and colleagues. To generate new sales quickly, building on your existing customer base typically generates quick results. Since you already have a great website and regular email campaign, now you can communicate the new lead referral program via these to methods.”
A recognized expert in the areas of strategic marketing, message creation and unique differentiation tactics, Lieberman and his partner Eric Keiles coined the concept, Reality Marketing™ to describe how small- and medium-sized businesses utilize cost effective marketing tactics to achieve dramatic business growth. Lieberman brings over 20 years of experience leading marketing organizations in a variety of industries include software, consumer services, technology, travel and information services. Lieberman is an active participant in programs with Drexel University’s LeBow College of Business and the Laurence A. Baiada Center for Entrepreneurship. A recognized expert and popular speaker, Lieberman has provided his insights on marketing and business growth strategies to a variety of business owners across the region. He is also the resident marketing counsel for the Philadelphia Business Leaders Alliance, providing advice on marketing issues to the region’s top business leaders.
Among the outstanding speakers joining Lieberman for the Reality Marketing Summit 07 are a number of Philadelphia’s most experienced and successful business executives. These entrepreneurs will share their thoughts on how to grow your business, improve your recruiting, increase sales, enhance marketing, and streamline financial operations. They include: Eric Keiles Founder and Chief Marketing Office of Square 2 Marketing; business development and training specialist David Mills of Sandler Sales Institute; Michael Stalbaum, the CEO and co-founder of Unreal Marketing Solutions; and Tim Walsh, founder of Financial Synergies Management (FSMI).
Recent additions to the speakers at the Reality Marketing Summit include:
- Joan Walsh, FSMI: Walsh is a principal with FSMI. She worked over the past 27 years with both public and private companies including Cephalon, Brickman, Sankyo Pharmaceutical, Temple University, Eastern Industrial Services, Uniglobe, Delcard and Associates, AstraZeneca, Westinghouse Broadcasting, Time Warner, and Hallmark Cards, as well as, entrepreneurs and small to medium size businesses. She is the author of “Ready Set, Plan, GO,” a book filled with strategies to accelerate success.
- Frank Pileggi, CPA Partner, Tax Division, Goldenberg Rosenthal: Pileggi has extensive experience in all facets of tax planning, research and compliance for a broad spectrum of clients. His areas of practice specialization include real estate development, manufacturing and distribution, tax planning for individuals and closely held businesses, and state and local taxation. Pileggi has lectured at many area universities, business and professional organizations and financial institutions. The Pennsylvania Institute of Certified Public Accountants recognized Pileggi for his instrumental role in the development of the Tax Assistance Program for Reservists and National Guard Members serving in the U.S. armed forces.
About Square 2 Marketing:
Square 2 Marketing has helped hundreds of business owners increase sales through its "no fluff" marketing campaigns, free marketing coaching, free web casts, pod casts and workshops. The firm delivers affordable, outcome-based strategies, tailored to the requirements of each distinct organization, as part of an ongoing commitment to the business community in the Philadelphia and New Jersey areas. Additional information is available at http://www.square2marketing.com/.
“Reality Marketing” and “Marketing Machine” are Trademarks of Square 2 Marketing, Inc.
Media Contact:
Jim DeLorenzo