Wilmington, Delaware – September 11, 2007 – For decades, the broken model of reward rebate and redemption has frustrated consumers, retailers and manufacturers.
Countless duplicate receipts, wasted time and money cutting UPC codes, filling out and mailing coupons, and seemingly endless waits for a coupon or certificate to arrive in the mail have aggravated customers.
Retailers and manufacturers endured poor customer data, costly processes for mailing and redemption, and an inability to maintain a rewarding relationship with their most loyal customers.
The status quo changes this week. An experienced team of retail marketing professionals, equally baffled with the broken rebate and reward model, launched Ohana Companies. The company’s motto is “Everybody Wins.”
"It is time for this industry to change,” said veteran marketer Chris Quinlan, the founder of Ohana Companies. “The market is wide open for an organization which combines advanced technology, progressive business models, and a true respect for the consumer. After two decades of watching the level of consumer and vendor frustration, I am excited to have assembled the team that will fill that void.
“It can be done,” Quinlan said. “We have created business models where everybody wins – retailers, manufacturers and consumers.”
Ohana Companies (http://www.everybodywins.com/) utilizes revolutionary, patented and patent-pending technology and processes to change the way consumers, retailers and manufacturers participate in rebates and promotional marketing.
Inspired by a Hawaiian word which means “family” in an extended sense of the term, emphasizing that family and friends are bound together and members must cooperate and remember one another. Ohana Companies has virtually eliminated the inefficient and costly mail-in rebate and fulfillment process by offering the first 100 percent online solution to redeem, validate and fulfill rebates electronically.
Consumers can take advantage of the Ohana programs free of charge at participating retailers and manufacturers. Among the first retailers to join the Ohana family is CompUSA. A number of large, nationally-recognized retailers are waiting in the wings to announce their programs in the coming weeks.
“You would be hard pressed to find anyone who has a positive word to say about existing rebate programs,” said Quinlan. “The traditional fulfillment model has multiple manual processes and numerous expenses for everyone including retailers, manufacturers and most especially the consumer. At Ohana, we have created an automated process that is extremely accurate and keeps the customer informed at all times.”
Customers never have to wonder about the status of their rebate or reward. A constant communication program is established using e-mail delivered to customers throughout the rebate cycle, minimizing customer dissatisfaction.
“The easiest way we have ever turned in a rebate,” was one customer comment in an early survey of over 60,000 customers. Another response called the Ohana system “the easiest, quickest, least-frustrating rebate filing system I have ever used (and I have filed a ton of rebates).” Ohana’s process is “very customer centric -- an unusual attribute when it comes to rebates,” said another respondent.
In April of 2007, Quinlan presented “The Future of Rebates” at a Federal Trade Commission workshop in San Francisco. His industry expertise has been widely quoted in major media outlets as well as in the Wikipedia entry on “Rebates.” Ohana is the first marketer to offer consumers, retailers and manufacturers a complete online solution to redeem, validate and fulfill rebates via exclusive agreements with PayPal and later Visa International.
Additional information about Ohana Companies is available online at http://www.everybodywins.com/.
Media contact:
Jim DeLorenzo
Phone: 215-564-1122
E-mail: jim@jhdenterprises.com
Countless duplicate receipts, wasted time and money cutting UPC codes, filling out and mailing coupons, and seemingly endless waits for a coupon or certificate to arrive in the mail have aggravated customers.
Retailers and manufacturers endured poor customer data, costly processes for mailing and redemption, and an inability to maintain a rewarding relationship with their most loyal customers.
The status quo changes this week. An experienced team of retail marketing professionals, equally baffled with the broken rebate and reward model, launched Ohana Companies. The company’s motto is “Everybody Wins.”
"It is time for this industry to change,” said veteran marketer Chris Quinlan, the founder of Ohana Companies. “The market is wide open for an organization which combines advanced technology, progressive business models, and a true respect for the consumer. After two decades of watching the level of consumer and vendor frustration, I am excited to have assembled the team that will fill that void.
“It can be done,” Quinlan said. “We have created business models where everybody wins – retailers, manufacturers and consumers.”
Ohana Companies (http://www.everybodywins.com/) utilizes revolutionary, patented and patent-pending technology and processes to change the way consumers, retailers and manufacturers participate in rebates and promotional marketing.
Inspired by a Hawaiian word which means “family” in an extended sense of the term, emphasizing that family and friends are bound together and members must cooperate and remember one another. Ohana Companies has virtually eliminated the inefficient and costly mail-in rebate and fulfillment process by offering the first 100 percent online solution to redeem, validate and fulfill rebates electronically.
Consumers can take advantage of the Ohana programs free of charge at participating retailers and manufacturers. Among the first retailers to join the Ohana family is CompUSA. A number of large, nationally-recognized retailers are waiting in the wings to announce their programs in the coming weeks.
“You would be hard pressed to find anyone who has a positive word to say about existing rebate programs,” said Quinlan. “The traditional fulfillment model has multiple manual processes and numerous expenses for everyone including retailers, manufacturers and most especially the consumer. At Ohana, we have created an automated process that is extremely accurate and keeps the customer informed at all times.”
Customers never have to wonder about the status of their rebate or reward. A constant communication program is established using e-mail delivered to customers throughout the rebate cycle, minimizing customer dissatisfaction.
“The easiest way we have ever turned in a rebate,” was one customer comment in an early survey of over 60,000 customers. Another response called the Ohana system “the easiest, quickest, least-frustrating rebate filing system I have ever used (and I have filed a ton of rebates).” Ohana’s process is “very customer centric -- an unusual attribute when it comes to rebates,” said another respondent.
In April of 2007, Quinlan presented “The Future of Rebates” at a Federal Trade Commission workshop in San Francisco. His industry expertise has been widely quoted in major media outlets as well as in the Wikipedia entry on “Rebates.” Ohana is the first marketer to offer consumers, retailers and manufacturers a complete online solution to redeem, validate and fulfill rebates via exclusive agreements with PayPal and later Visa International.
Additional information about Ohana Companies is available online at http://www.everybodywins.com/.
Media contact:
Jim DeLorenzo
Phone: 215-564-1122
E-mail: jim@jhdenterprises.com